Billboard Schmillboard!
What file size is needed for a billboard? This is a question we receive on an almost daily basis. Today we made some calls and ran some tests to put this debate to rest.
Most people think that billboards need to be shot on the biggest and best digital camera possible. That’s not true. When printing a 14 foot x 48 foot billboard, Clear Channel, the largest monopoly media company in the US, requests a 3.75 inch x 12.25 inch file anywhere between 300 and 600dpi. The Leaf 22 megapixel backs produce an original file size of 13.333 inches x 17.787 inches at 300 dpi - right in the middle of their specs. Big enough, to say the least, and most images aren’t run the full length of the billboard! Check out Clear Channel sample billboards.
Don’t take my word for it, here’s the link to clear channel info and specs
We spoke to other billboard companies as well and were told that they were fine with any image shot on a 10 megapixel camera or better - Canon 5D anyone?
So our conclusion, size doesn’t matter, as long as it’s 10 inches megapixels or larger, wink wink.
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One Response to “Billboard Schmillboard!”
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June 25th, 2007 at 12:58 pm
As usual, it is not the size that matters, but how you use it. IE, don’t worry too much about the tech, just take a good picture.