Marketing Workshop with Mary Virginia Swanson
I realize that readers of this blog come here for technical advice but any of you who have heard me speak realize that branding and marketing are all part of the big picture of being a photographer and should be part of your business workflow. I had the pleasure to meet and work with Mary Virginia Swanson last year during the PDN On the Road tour. We traveled to 5 cities as part of a two day seminar series dealing with many aspects of running a photo business and being a photographer.
I can’t speak highly enough of Swannie and I wrote about her in a previous post about the Chicago event:
“During the portfolio share, I arrived at a table the same time as Mary Virginia Swanson and had the opportunity to listen to her give a quick portfolio review. I have worked with Debra before and I could tell from her and Mary’s presentations that they knew what they were talking about but Wow! She made a comment to me after hearing me speak about being amazed at all the technical knowledge in my head and I felt the same about her after hearing her give a review. Off the top of her head she rattled off several out of print books and organizations that the photographer should research and contact. I was blown away by the depths of her knowledge. Photographer beware, you better be ready to take notes if you get a chance to speak with her about your work.”
Mary is offering a marketing workshop for photographers in Tucson, Arizona November 6-9:
MARKETING WORKSHOP
for PHOTOGRAPHERS
This workshop, led by Mary Virginia Swanson, will provide participants with an overview
of the fine art photography market and how one can effectively target galleries,
collections and publishers most likely to respond to their work. Participants will gain an
understanding of presenting work to industry professionals via competitions and portfolio
review events, as well as the value of attending Gallery Expos such as Photo LA and
AIPAD. Examples of successful promotional tools with be shared, as well as self-
published image catalogues and limited edition books. Ms. Swanson will share her
extensive library of reference materials with participants.
Guest Instructors: artists Lisa M. Robinson (.com) and Ken Rosenthal (.com)
Site visits: Center for Creative Photography and Etherton Gallery
The workshop begins at 6 p.m. on November 6th and concludes at 12:00 noon on
Sunday November 9th. Optional sessions include Rosenthal/Robinson Studio tour and
one-hour consultations with Ms. Swanson. Discounted hotel rates have been arranged.
Visit www.mvswanson.com for complete details.
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