Archive for the 'Opinions' Category
Medium Format Shoot Out
Medium Format Shoot-Out
Image Mechanics was approached to handle the transition of a major international campaign from 4×5 film to digital. The final output is 8′ tall standies at a resolution of 150 dpi. The photographer had done some previous testing with the Phase back and experienced high contrast color fringing using his preferred [...]
Happy New Year - Belated
Wow! Sorry about the lack of posts lately. Image Mechanics is going through some growing pains and it was the blog that had to give. Our workload practically tripled in November and hasn’t let up. We went from 1-2 shoots per day to 3-5. It has taken a while to [...]
Five Secrets of Tethered Shooting
1. Use Bridge as your workflow software. Set up the shoot using your camera manufacturers software and choose a capture folder. Next, open Adobe CS2 Bridge and point it to the capture folder. Volia! Previews are faster than in DPP and more accurate (easier to adjust) than in Leaf.
2. Use [...]
Advertising: What costs less? Film or Digital?
The results are actually quite surprising when you compare a typical advertising shoot of 800 frames to a digital shoot of 800 captures.
800 frames a day, translates into 50 rolls of 120 film using a 645 camera, such as the Hasselblad H1. Assuming an average film type of Kodak Portra, with developing and contacts comes [...]
Five Reasons to Shoot Tethered
1. A Large LCD monitor is a much better viewing medium than the small screen on the back of the camera. A vertically oriented image viewed full screen on a 23″ Apple Cinema display is the equivalent of an instant 11×14″ print.
2. Immediate feedback of focus, exposure and color. This is hard to [...]
Death To Film Eulogy
Since George Eastman gave us film in 1884, pivotal moments of change in our society have been recorded by trapping light between emulsion layers onto silver halide.
The imaginations of the Irving Penns, Helmut Newtons, and Ansel Adams of the world have been brought to life on film.
Remember the sickly sweet chemical smell as you tore [...]
Mini Muscle? not quite…
Well, I just got my Intel Mac Mini with a Dual Core processor. I self upgraded it to 2GBs of RAM and decided to run our usual horsepower test. How long does it take to process a Leaf 22mpx DNG into an 8 Bit TIF via ACR? This is one of our most [...]
And now it begins…
About this Blog
Welcome to Death To Film, the down to earth, no BS digital photography blog brought to you by the capture team at Image Mechanics. This is the place for up to date reviews, workflow advice, rants, opinions, and anything else we toss in related to digital photography. If you are interested [...]
